ReCOUPon AZ Beer
ReCOUPon AZ Beer is a program designed to drive sales to breweries and select allied partners while raising funds for the Guild. As the name suggests, the Guild will put together a booklet of deals for sale to the public.
We hope to have the booklet for sale during BLACK FRIDAY.
To do this and to have time to advertise, we’re going to need everyone to sign up ASAP.
The goal is to have a retail value of about $35.00.
The cost of printing the booklet will is underwritten by Allied member Printing Solutions.
If we can provide a $100 worth of deals for the consumer we anticipate that we can sell 3000 booklets.
We would spend about $5000 on advertising costs and generate $100,000.
The plan is to sell this booklet online &/or participating locations from Nov. 27th 2020 – Jan. 30th 2021, with all proceeds benefitting the Arizona Craft Brewers Guild. This is a great way to take advantage of using it as a bounce-back item and ROI data.
When deciding on a discount please advise that the entire booklet including your discount will not expire until December 31st, 2021.
This will be a tear-off type of coupon booklet. Everyone’s discount will be ‘one use only’.
Examples of discounts to offer (please stay away from the word FREE if specific to on-premise alcohol sale):
If you have anything instore for Black Friday, special releases for the holiday season, etc.
$5-off your purchase of $20 or more both on-premise and to-go
50% off the price of one crowler, for any eligible beer we put into crowlers
20% off entire purchase
Get two beer flights for $10. (Regular flight price $10)
IT WILL BE UP TO YOUR TEAM TO HAVE THE COUPON GRAPHIC READY AND SUBMITTED TO KRISTAN AT KRISTAN@CRAFTBEERAZ.COM BY MONDAY, NOV. 9TH!
If you need help with graphic design please contact Michal Mason at email@example.com.
DIMENSIONS OF COUPON ARE 4″x2.5″
We need at least 70 brewery locations to sign up for this to work. We need ALL markets.
Brewery Sign up Form & Resources