ReCOUPon AZ Beer

ReCOUPon AZ Beer is a program designed to drive sales to breweries and select allied partners while raising funds for the Guild. As the name suggests, the Guild will put together a booklet of deals for sale to the public.

Project Scope

The deadline for this project has been extended, but we all have to act now. We hope to have the booklet for sale during BLACK FRIDAY.
To do this and to have time to advertise, we’re going to need everyone to sign up ASAP.

The goal is to have a retail value of about $35.00.
The cost of printing the booklet will is underwritten by Allied member Printing Solutions.
If we can provide $100 worth of deals for the consumer we anticipate that we can sell 3000 booklets.

We would spend about $5000 on advertising costs and generate $100,000.

The plan is to sell this booklet online &/or participating locations from Nov. 27th 2020 – Jan. 30th 2021, with all proceeds benefitting the Arizona Craft Brewers Guild. This is a great way to take advantage of using it as a bounce-back item and ROI data.

When deciding on a discount please advise that the entire booklet including your discount will not expire until December 31st, 2021.

This will be a tear-off type of coupon booklet.

Everyone’s discount will be ‘one use only’.

We are encouraging breweries to do more than 1 coupon.

Examples of discounts to offer (please stay away from the word FREE if specific to on-premise alcohol sale):
If you have anything in store for Black Friday, special releases for the holiday season, etc.
$5-off your purchase of $20 or more both on-premise and to-go
50% off the price of one crowler, for any eligible beer we put into crowlers
20% off entire purchase
Get two beer flights for $10. (Regular flight price $10)

 IT WILL BE UP TO YOUR TEAM TO HAVE THE COUPON GRAPHIC READY AND SUBMITTED TO KRISTAN AT KRISTAN@CRAFTBEERAZ.COM BY MONDAY, NOV. 9TH!

If you need help with graphic design please contact Michal Mason at michal@pidesignaz.com. Michal’s price is $20 per coupon (2.5″H x 4″W).

COUPON TICKET TEMPLATE WITH DIMENSIONS

You DO NOT need to do 4 coupons. You can do 1-4 coupons.

 

EACH COUPON IS 2.5″H x 4″W

Click on image to enlarge.


 

Example of what finished Coupon Book will look like with coupons &/or ads.

(Click on images to enlarge)

$5 Kickback Option for Participating Locations Servers/Bartenders

We will be selling the ReCOUPon booklets to breweries for $30 each, with suggested retail price at $35. This will give participating breweries the option for a $5 kickback to all servers/bartenders for each booklet they sell.

Coupon Q&A

Why a coupon book?
Quite simply, we want to drive people to your location to BUY YOUR BEER. The main purpose of coupons is to draw in new customers who use coupons and buy other items. You can also ask to sell the book at your brewery which can prompt a visit. These may be holiday gift shoppers so there is a potential that the purchaser or the giftee is a new customer.

What are the advantages of the coupon booklet?

  • Attract new customers by piggybacking on the Guild’s marketing campaign.
  • Encourage undecided or apprehensive customers to visit your brewery.
  • Clearing out seasonal beer or merchandise stock.
  • Free advertising just by being in the booklet whether a customer redeems or not.
  • Participation signals to the consumer that you are part of the group. The collaborative spirit is something that craft beer consumers have come to expect from breweries.

Other stats:

Knowing that the goal is selling, you should write it to address your business goals. Is it to gain new customers, reward existing customers, increase check averages, or introduce customers to new products? Perhaps a goal is to drive sales to other categories like merchandise or food sales.

Participating Breweries

We need at least 70 brewery locations to sign up for this to work. We need ALL markets.

Peoria Artisan Brewery & Gastropub

Huss Brewing Co.

8-Bit Aleworks

Old Ellsworth Brewing Co.

Black Rock Brewers

Uncle Bears Brewery and Taproom

Walter Station

12 West Brewing Co.

Pueblo Vida Brewing Co.

Copper Brothel Brewery

O.H.S.O Brewery + Distillery

Electric Brewing

The Beer Research Institute

Helton Brewing Co.

Desert Monks Brewing Co.

Ten55 Brewing Co.

Transplant City Beer Co.

LazyG Brewhouse

PHX Beer Co.

State 48 Brewery

MotoSonora Brewing Co.

Fate Brewing Co.

Black Horse Brewery

Sedona Beer Co.

Button Brew House

Loco Patron Mexican Brewery

Throne Brewing Co.

Arizona Wilderness Brewing Co.

SanTan Brewery & Distillery

Harbottle Brewing Company

Smelter Town Brewery

Front Pourch Brewing

Wanderlust Brewing Co.

Dragoon Brewing Co.

Saddle Mountain Brewing Co.

Wren House Brewing Co.

Oak Creek Brewing Co.

Lumberyard Brewing Co.

Beaver Street Brewery

THAT Brewery

Caps & Corks

Simple Machine Brewing Co.

Cactus Taproom

Pinetop Brewing Co.

Grand Canyon Brewing Company

Flying Basset Brewing

College Street Brewhouse

Crooked Tooth Brewing Co.

Goldwater Brewing Co.

Dillinger Brewing

The Shop Beer Co.

Copper Mine Brewing Co.

North Mountain Brewing

Mudshark Brewery

Insurgent Brewing Co.

1912 Brewing Co.

Arizona Craft Brewers Guild

Brewery Sign up Form & Resources

This information is being developed. We will notify everyone once this is ready. Please make sure that you sign up!

This information is being developed. We will notify everyone once this is ready. Please make sure that you sign up!

Top

Login


Register
Forgot Password?

Register


Username
Want to Login?

Forgot Password?